Overview

In partnership with National Geographic Traveler (NGT) and through cost-sharing with regional USAID missions and projects, the RCI Project finalized in May 2010 the Western Balkans supplement “Land of Discovery: 46 Outstanding Ways to Experience Albania, Bosnia and Herzegovina, Kosovo, Macedonia, Montenegro and Serbia”.

The supplement was conceptualized and developed through roundtable discussions and familiarization trips throughout the region. The sites were chosen according to the following key themes:

  • Historical / World Heritage Sites and ruins;

  • Unique villages / towns;

  • Churches, cathedrals, monasteries and mosques;

  • Art and museums;

  • Festivals and celebrations;

  • Local music / musical instruments;

  • Outdoor markets / specialty stores / boutiques;

  • Distinctive foods or dishes, cafes and restaurants;

  • Unique crafts, wood, glass, fabric, etc.;

  • Beaches, lakes, parks and gardens;

  • Resorts and spas, B&Bs, agri-tourism;

  • Outdoor activities (hiking, biking, skiing);

  • Wildlife, birds, fish, animals, etc.

Coverage

The NGT Western Balkans supplement was disseminated with the May / June 2010 issue of the National Geographic Magazine and Traveler to about 240,000 subscribers from the UK, Netherlands and Germany.